Plot 470, Yusuf ABUBAKAR Yusuf Street, PMB 900108
Mabushi District, Abuja, Nigeria.
Plot 470, Yusuf ABUBAKAR Yusuf Street, PMB 900108
Mabushi District, Abuja, Nigeria.
Tribute to Our Troops also known as TTOT Concert was first designed to celebrate fallen heroes, serving men and women of the Armed Forces of Nigeria for their gallantry and patrotism as well as lend a helping hand to the families they have left behind. The brief also mandated us to ensure that the selfless service and sacrifices of these national treasures are recognised and appreciated by Nigerians.
Initially, we were only mandated to market the event to prospective sponsors, we however decided to create an experience that stimulated the creative sessions between 360° Entertainment and our client.
The twist was rather unusual.
Our contributions during one of such sessions saw us introduce the need to create a brand identity for the event. We were co-opted into the DHQ’s Central Planning Committee—a task the 360° creative team would never shy away from.
Building on the successful first proposition, Unsung Heroes Concert and its impact on the target audience, the 2022 edition was themed, Love for Country. To ensure our goal to have Nigerians appreciate the Armed Forces of Nigeria more, we ensured as a team, we did more by shining the spotlight on our wounded and injured soldiers, military widows and their young children through technical production, interviews and more.
In the last edition, TTOT Concert was held across four different locations and was aired on DSTV event’s channel 198/ 199 and GoTV channel 29 respectively. We had an overflow in attendance and an influx of celebrities like Rema, AY, Daddy Showkey, Vector da Viper, Zoro, Victor AD Ramsey Noah, Seyi Law, Kelvin Sapp, Whitemoney, Rita Daniels, Regina Daniels, Chike and more that graced the event in support of our troops. Most memorable is TTOT’s transition from a tribute concert into a pioneer military non-profit .
Whether you seek groundbreaking concepts, stellar productions, or immersive events, let’s embark on a journey to elevate your entertainment in 360 Degrees.
